Find a Need and Fill It
In the world of selling and business, a similar approach is taken but for a very different reason. In sales, we explore by asking questions to find out where our prospect (“opponent”) is weak, that is, needs help of some kind. Only then are we in position to offer our goods and services designed to “strengthen their weakness.” To be successful, any business must provide goods or services that meet the weakness—that is, need—of the potential customers.
The oldest success advice going is, “Find a need and fill it.” It is more true today than ever. Not only must we find the need and fill it, but we must find more needs and fill them better. That’s one of the prime reasons more and more businesses are maximizing their people. Each one is crucial, from the lowest-paid member of the staff to the Chief Executive Officer. Businesses must encourage all their employees to find the needs of their customers, whether internal or external, and fill them. Each employee must have an attitude of responsibility for the company, its goods and services. This enhances the company’s competitive edge, increases sales, and ensures employment for employees.
The rule today is keep your eyes open and think about solutions to problems. Your value to your company will grow immeasurably. Keep your eyes open and keep offering those suggestions. Who knows? Maybe the next one will be the magic one! Buy that idea and I’ll SEE YOU AT THE TOP!
Zig Ziglar was known as America’s Motivator. He authored 33 books and produced numerous training programs. He will be remembered as a man who lived out his faith daily.